simpleAMS vs. The Rest
We built what the insurance industry needed. Here's how we stack up against the competition.
What Sets simpleAMS Apart
Core advantages you won't find anywhere else in the industry.
Custom Branded Installations
Every agency gets their own dedicated subdomain with full custom branding — logos, colors, and theming. No other competitor offers this at any price point.
Built-In Lead Outreach
Tiered SMS and email outreach plans that agents can subscribe to directly inside the platform. No third-party integrations, no extra cost to the agency owner.
Direct Developer Access
When you need something, you talk to the person who built it. Not a support ticket queue, not a chatbot — the developer is your account manager.
Transparent Pricing
Clear, published pricing for individual agents and managers. No sales call required to see a number. Agency and IMO pricing is handled through a direct conversation because enterprise setups deserve a proper discussion.
Feature-by-Feature Comparison
A transparent look at how simpleAMS measures up across the board.
Competitor pricing based on publicly available information as of April 2026. Pricing may have changed — always verify on competitor websites.
*$49.99/mo is the starting price for Individual Agent and Manager subscriptions. Agency and IMO deployments are dedicated, fully customized installations — not shared multi-tenant environments — and are priced through a direct consultation via demo, phone, or video conference to ensure the setup fits your organization's specific structure and needs. Schedule a conversation.
The Real Cost of “Affordable” Alternatives
What a 10-user agency actually pays each month.
RadiusBob
$370–$1,024/mo
$292/mo base + VoIP add-ons
Acquired by AgencyBloc — uncertain roadmap.
TopBroker
$749/mo
$250 + (9 × $50) + $49 phone
No white-label. Support weekdays only.
AgencyBloc
$790/mo minimum
$79/user × 10 users
No white-label. No built-in outreach billing.
HawkSoft
$940/mo+
$94/user × 10 + base fee
P&C focused only.
simpleAMS
Agency & IMO pricing by conversation — schedule a demo to discuss your needs.
Individual agents and managers start at $49.99/month.
Competitor pricing based on publicly available information as of April 2026. Pricing may have changed — always verify on competitor websites.
A Closer Look at the Competition
Fair, factual assessments of each platform and where simpleAMS differs.
AgencyBloc (AMS+)
The largest name in health and benefits agency management. Strong feature set and established market presence. However, pricing is opaque (requires a sales call), no white-label or dedicated installations, and their acquisition of RadiusBob has raised questions about platform consolidation. Their commission processing is delivered through a separate paid module — Commissions+ — rather than included in the core AMS+ subscription. simpleAMS offers comparable core functionality with the full commissions module built in, transparent pricing, custom branding, and direct developer access.
HawkSoft
A well-respected, independently owned platform with a loyal following in the P&C space. If your agency is exclusively P&C, HawkSoft is a solid choice and its built-in commission tracking, statement import, and agent payout features work well for that market. However, at $94/user/month plus a base fee, costs add up quickly. Their transition from local server installs to HawkSoft 6 cloud has caused some disruption, and users widely report that life and health commission reconciliation is more difficult on the platform than P&C. simpleAMS supports multi-line agencies (health, life, Medicare, and P&C) with a full commissions module — including multi-level hierarchy overrides for IMOs — at a lower price point with dedicated installations included.
RadiusBob
Originally a strong lead-focused CRM for individual agents and small agencies. Now owned by AgencyBloc, with branding and terms of service transitioning accordingly. The platform offers competitive pricing at lower tiers but costs escalate significantly with VoIP add-ons. Commission tracking exists but is basic — no automatic calculation on policy save, no multi-level hierarchy walks, and no carrier statement reconciliation engine. Its future roadmap is uncertain under AgencyBloc ownership. simpleAMS offers a stable, independently owned platform with a full commissions module and no acquisition risk.
TopBroker CRM
Built by a former insurance agent with a strong Medicare and health focus. Good tool for agents in that niche. However, at $150/month for a single user and $50/user/month for additional users, costs scale quickly. No white-label capability, no IMO hierarchy tools, no commission tracking module in their published feature set, and limited support hours (weekdays 8am–4pm CT only). simpleAMS starts at $49.99/month for individual agents with broader line support, a built-in commissions module included with the Manager plan, and 24/7 system access.