The Agency Management System You Control
simpleAMS is a premium, configurable platform designed exclusively for insurance agencies. Manage agents, carriers, policies, leads, and commissions — all with complete ownership of your data.
Everything Your Agency Needs
simpleAMS unifies your entire operation — clients, policies, renewals, agents, carriers, leads and commissions — in a single, insurance-first platform.
Client Records
Full client records with contact details, addresses, date of birth, gender, spouse and dependents, assigned agent, organization links, and documents on the record.
Policy Tracking
Track policies from application through renewal with carriers, products, premiums, payment modes, key dates, documents, and commission calculated on save.
Renewals & Retention
A renewal working queue with green, yellow and red status for every upcoming renewal, premium-change alerts, per-carrier grace periods, and a rolling retention rate.
Agent Management
Agent records with state licenses, carrier appointments, contract types, agent codes, manager assignment, and their own commission widget.
Carrier Administration
Carrier relationships in one place: products, contacts, phones and addresses, per-carrier grace periods, and carrier documents with inline preview.
Lead Management
Capture, qualify and convert leads with activity logging, filters by state, ZIP, source, type and date, and one-click conversion to client carrying documents across.
Webforms
Build lead-capture forms and embed them on your website. Every submission becomes an assigned lead, with consent wording, time and IP recorded, and bot protection built in.
Lead ROI
Track what you spend on leads and campaigns, then see the cost per bound policy, the commission earned and the ROI for every platform you buy from.
Lead Outreach
Optional add-on for inbound and outbound text and email, sent from the lead record with full conversation history and activity logging.
Integrated Email
Connect Gmail, Microsoft 365 or any IMAP mailbox and work your email inside simpleAMS, with two-way sync, attachments, templates and signatures.
REST API & Webhooks
A documented REST API with scoped keys, plus webhooks that fire when records change, so simpleAMS connects to the rest of your stack. Growth Agency and up.
Documents & Reporting
Attach documents at every level in private storage with permission-checked access, and build your own reports with selectable fields per module, exported to CSV, PDF, Excel or HTML.
Calendar & Follow-Ups
An agency calendar where follow-ups create themselves: log an activity on a lead or a renewal with a follow-up date and the event is added for you.
Security & Compliance
Seven roles and 187 permissions enforced on the server, row-level visibility, two-factor authentication, encrypted and masked Social Security numbers, and full audit logging.
Help & Support Center
A guided welcome tour on first login, replayable any time, a built-in manual for every module, and live chat support with ticketing from inside the system.
Custom Branding
Your own logo and colors applied throughout the application, on your own domain, so the system your team logs into looks like your agency.
Commission Tracking
A complete commission tracking, calculation, and payment platform built directly into simpleAMS — auto-calculates on policy save, walks your hierarchy for downline overrides, imports carrier statements and auto-matches every line, and charges back unearned commission when a policy lapses. No separate commission software needed. Growth Agency and up.
Recruiting
A full recruiting pipeline built directly into simpleAMS — capture NPN, resident state, licenses and appointments up front, move every recruit through a six-stage pipeline plus Declined and Inactive, and convert a contracted recruit into an active Agent in one click, carrying everything across with no re-entry. Enterprise / IMO.
Individual Subscriptions for Independent Agents & Managers
You don't need to be part of a large agency to get powerful management tools. Subscribe as an individual agent or small-team manager and get your own private simpleAMS environment — starting at $49.99/month — less than $2 a day. Most agency platforms start around $350 a month, or don't publish pricing at all.
Agent
$49.99/month
For independent producers managing their own book of business. Clients, leads, policies, carriers, calendar, email, documents, organizations, custom reports, and more.
Manager
MOST POPULAR$99.99/month
Everything in Agent plus agent tracking & hierarchy and API & webhooks. Built for managers of small teams.
Configured for Your Agency
Each agency receives a dedicated simpleAMS deployment, configured to their structure and workflows. As agencies grow, simpleAMS grows with them — no platform switch, no migration, no starting over.
Essential
Run your agency day to day
Everything needed to run an agency day to day — clients, the leads and web forms that bring them in, your book of business, and the paperwork behind it.
Includes 5 users, with more seats available
- Dedicated deployment configured to your structure
- Clients, policies and renewals
- Leads, webforms and organizations
- Agents, carriers, calendar and documents
- Reporting, custom fields and custom branding
- Built-in help center, welcome tour and live support
- Lead Outreach available as an add-on
Growth Agency
Grow the book and get paid
Everything in Essential, plus the machinery for growing the book and getting paid — the commission engine, email inside the system, and your team structure.
Includes 10 users, with more seats available
- Everything in Essential, plus:
- Full commissions module with pay runs
- Carrier statement import and reconciliation
- Automatic chargebacks with proration
- Integrated email (Google, Microsoft 365, IMAP)
- Team hierarchy and internal team chat
- REST API and webhooks
Enterprise / IMO
Built for downlines
Every module in the platform. Adds the recruiting pipeline for organizations building downlines, with the largest included user count.
Includes 25 users, with more seats available
- Everything in Growth Agency, plus:
- Full recruiting pipeline
- One-click Convert to Agent
- HR and employee records (coming)
- Onboarding and training packages
- Priority feature requests
- Custom integrations
Tiers are cumulative, and individual modules can be switched on for your installation as part of the agreement.
Know Which Leads Actually Make You Money.
Most systems tell you where a lead came from. Lead ROI tells you what that source cost, what it earned in real commission, and whether it is worth another dollar.
Track What You Spend
A cost on every purchased lead, plus lump-sum campaign spend for monthly ad budgets, lead packages and email blasts.
Follow It To The Policy
Leads in, contacted, quoted, converted, policies bound, premium written — with ROI calculated from your real commission ledger.
Know What To Cut
Plain-English insights name your top performing source, the ones losing money, and any spend with nothing bound yet.
Nobody else builds you this dashboard. Most systems leave you exporting to a spreadsheet to work out whether a lead source paid for itself.
Commission Tracking That Calculates Itself.
A complete commission tracking, calculation, and payment platform built directly into simpleAMS — not a spreadsheet bolt-on. No separate commission software needed. Growth Agency deployments and up, and the Manager subscription.
Auto-calculates on policy save
No buttons to click, no batch jobs to run. The calculation engine fires automatically and writes every transaction to your ledger.
Walks your hierarchy for downline overrides
Every sale by a sub-agent generates the correct override transactions all the way up the chain — no spreadsheets, no manual entry.
Imports and reconciles carrier statements
Import a carrier's statement file, auto-match lines against your expected commissions, and flag variances in one workflow.
Recruiting That Converts Itself.
A full recruiting pipeline built directly into simpleAMS — track every recruit from first touch to first sale, then convert contracted recruits into active Agents in one click. Enterprise / IMO deployments, and the Manager subscription.
Six-stage visual pipeline
Move recruits through New, Contacted, Interviewing, Offer Extended, Onboarding and Contracted, plus Declined and Inactive — with at-a-glance counts and stage breakdowns on the dashboard.
One-click Convert to Agent
Convert a contracted recruit into an active Agent in one click — carrying over NPN, resident state, carrier appointments, and state licenses with no re-entry.
Real-time follow-up & conversion tracking
Schedule next-touch dates, track source (Referral, Cold Outreach, Job Board, and more), and watch your conversion rate trend across the entire pipeline.
Built for Trust
Insurance agencies handle sensitive client information every day. simpleAMS decides access on the server rather than hiding it in the interface, and every change leaves a record.
Social Security Numbers
Encrypted at rest and masked server-side. Only roles granted the View SSN permission ever see the full number.
Role & Row-Level Access
Seven roles and 187 permissions, enforced on the server. Agents see only their own records, managers only their team’s.
Audit Logging
Every create, update and delete recorded with before and after values, IP and browser. Searchable and exportable.
Two-Factor Authentication
Authenticator app or email codes with recovery codes, plus login lockout and bot protection on sign-in.
Private Document Storage
Files sit outside any public path, served only through authenticated routes that check the record on every request.
Dedicated Infrastructure
Your own installation, database and domain — never a shared table. Deactivated users lose access immediately.
Switching Systems, Answered
Subscribing as an individual agent or manager? See the subscription FAQ →
What Our Clients Say
“Charles at SimpleAMS has been absolutely great to work with. His customer service has been excellent, and he has been responsive, patient, and genuinely helpful whenever I've had questions or needed assistance.”
Mike Doty
Owner, Mike Is My Broker
“As an Independent Marketing Organization (IMO) insurance professional, I can confidently say that simpleAMS Agency Management System has transformed the way we operate our business. This intuitive platform is incredibly user-friendly for both the agency and insurance agents, making it easy to navigate and manage essential functions.”
David Harris
Chairman, Heritage Insures
“simpleAMS transformed how we manage our agency. Having everything in one place — agents, carriers, policies — has saved us countless hours. Security and compliance were our top priorities. simpleAMS gave us the audit trails and access controls we needed from day one.”
Joshua Bare
Growth Agency