Agency Operations
Manage your entire agency structure with precision and clarity.
Agent Management
Agent records with state licenses, carrier appointments, contract types, agent codes and manager assignment. Each agent carries their own documents and commission widget.
Client Records
Full client records with contact details, addresses, date of birth, gender, spouse and dependents, assigned agent and custom fields — plus a policy documents panel with inline preview.
Organizations
Group clients into organizations for corporate accounts and business relationships, with contacts shown consistently across every module.
Carrier Administration
Centralize carrier relationships, products, contacts, phones and addresses, and per-carrier grace periods. Carrier documents upload with inline preview.
Custom Fields
Extend agents, carriers, clients, leads, organizations and policies with custom fields tailored to your workflows — and they carry through to forms, reports and webforms.
Sales & Lead Management
Capture, qualify, and convert leads with intelligent workflows.
Lead Records & Filters
Full lead records with source, type, status, assigned agent, spouse and dependents and custom fields. Filter by state, ZIP, source, type and lead date, and search by phone number.
Webforms
Build a lead-capture form, choose the fields, and paste the embed code into your website — or share a direct link. Every submission becomes an assigned lead with the consent wording, time and IP recorded, and bot protection built in.
Lead ROI Dashboard
Record what each purchased lead cost and what you spend on campaigns, then follow every paid lead through to bound policies and real commission. Cost per lead, cost per bound policy, premium written, net profit and ROI by platform, with plain-English insights naming your best and worst sources.
Convert to Client
Convert a qualified lead into a client in one step, carrying their documents and household details across so nothing is re-keyed.
Activity Tracking
Log calls, emails, meetings and notes against any record. Set a follow-up date and the calendar event is created for you automatically.
Notifications & Reminders
Stay on top of your lead flow with In-app, browser push, and email notifications with configurable per-user preferences. Never miss a follow-up, deadline, opportunity, or important updates.
Lead Outreach
Built-in inbound and outbound text and email so agents can engage leads directly from the platform.
Inbound & Outbound SMS
Two-way text messaging powered by Plivo. Agents send and receive SMS directly within simpleAMS, with full conversation history and delivery tracking.
Email Campaigns
Outbound email messaging to leads via SendGrid. Agents reach their assigned leads with tracked, professional email communications directly from the platform.
Subscription Plans & Billing
Agents subscribe individually to tiered outreach plans (Starter, Growth, Pro) with Stripe-powered billing, bundled SMS and email allocations, and automated overage tracking.
Policy & Carrier Administration
Track policies from submission through issuance and beyond.
Policy Management
Track policies across their entire lifecycle — from application to approval, issuance to renewal. Manage status updates, premium information, and policy details.
Document Management
Attach, organize, and retrieve documents at every level. Secure storage with easy access to contracts, applications, and supporting materials.
Commission Tracking
Track commission structures, calculate payouts, and maintain complete compensation records. Visibility into what agents earn and why.
Renewals & Retention
A dedicated renewal working queue inside Policies, so a policy never lapses because nobody noticed it was coming. Included with every tier.
Traffic-Light Renewal Queue
Every upcoming renewal carries a status — good to go, warning, or at risk — worked out from the renewal date, the carrier’s grace period, how recently the client was contacted, and whether the premium moved. Open one and it lists the rules that put it there, in plain language.
Automatic Renewal Terms
Write a policy and its renewal term opens automatically. Statuses recompute on a schedule, so the queue is current every morning without anyone maintaining it.
Premium-Change Alerts
When a renewal premium rises beyond your threshold, the renewal is flagged before the client calls you about it, with the old and new figures side by side.
Renewal Activity Log
Every call, email and note recorded against the renewal term, building a documented trail of exactly what was discussed and when. Follow-ups create their calendar events automatically.
Outcomes & Retention Rate
Close each renewal as retained, lapsed, non-renewed or rewritten. Those outcomes feed a rolling retention rate, so retention becomes a number you manage rather than a feeling.
Filters, Settings & Export
Filter by carrier, agent, status, line of business, client state, agent state or renewal window, then export exactly what you filtered. Thresholds and grace periods are configurable agency-wide.
Commission Tracking & Payouts
A complete commission lifecycle — from policy sale through carrier reconciliation to agent payout — built directly into simpleAMS. No spreadsheets, no add-on platforms.
Carrier-Aware Schedules
Define commission structures per carrier and product, with separate first-year and renewal rates. Supports percentage, PMPM, flat-dollar, and tiered rate types — all with effective-date windows so historical calculations stay accurate when rates change.
Automatic Calculation on Save
Every policy save triggers the calculation engine — no batch jobs, no overnight runs, no manual buttons. Transactions are written directly to your ledger the moment the policy is logged.
Multi-Level Hierarchy Walks
When a sub-agent makes a sale, the system walks your agent hierarchy automatically and generates override transactions at every level above. Supports nested manager chains for IMOs and multi-level distribution structures.
Per-Policy Agent Splits
Configure percentage-based splits between multiple agents on a single sale. The split is applied to every relevant transaction — net commissions, overrides, chargebacks — without re-entering data anywhere.
Carrier Statement Reconciliation
Import CSV or Excel statement files from your carriers and auto-match each line against expected commissions. Three strictness modes flag variances by amount, percentage, or both — making month-end reconciliation a workflow, not a fire drill.
Automatic Chargebacks
When a policy lapses or cancels, unearned commission is reversed and prorated within your chargeback window — fully automatic or flagged for your review, whichever you prefer.
Pay Runs With Approval Workflow
Build pay runs across any date range, review and approve in bulk, then mark as paid. Hold, release, or cancel individual lines as needed. Weekly, biweekly, or monthly cadence — your choice.
Recruiting & Onboarding
A complete recruiting workflow — from first contact through pipeline progression to a fully provisioned Agent — built directly into simpleAMS. One module replaces scattered spreadsheets, sticky notes, and disconnected onboarding tools.
Six-Stage Pipeline Workflow
Recruits progress through a defined sequence — New, Contacted, Interviewing, Offer Extended, Onboarding and Contracted, plus Declined and Inactive — with dashboard counts and per-recruit stage history. Filter the list by status, source, or resident state to focus on the right candidates this week.
Source & Follow-Up Management
Tag every recruit with a source — Referral, Cold Outreach, Job Board, Event, and more — and schedule the next follow-up date directly on their record. Recent recruits and upcoming follow-ups surface on the module dashboard so nothing slips through the cracks.
Carrier Appointment Records
Document which carriers each recruit has already been appointed with before they join your roster. Stored as a dedicated relationship on the recruit and carried forward automatically at conversion — no rebuilding their book at onboarding.
State License Records
Track each recruit's licensed states alongside their NPN and resident state, with one record per state for clean reporting. License entries persist through conversion, so a contracted producer enters the Agent module with their compliance footprint already documented.
One-Click Convert to Agent
Convert a contracted recruit into an Agent record in one click, using their captured profile — NPN, resident state, carrier appointments and state licenses all carry across. A unique agent code is generated and the audit trail is written automatically; no duplicate data entry, no copy-paste mistakes.
Role-Based Module Access
On dedicated agency deployments, the entire module is permission-driven — Agency Owners grant Recruiting access to whichever roles they choose, with Manager assigned by default. On individual subscriptions, the module is included automatically with the Manager plan.
Communications & Collaboration
Keep your team aligned and responsive.
Integrated Email
Connect Gmail, Microsoft 365 or any IMAP mailbox and work your email inside simpleAMS, with two-way sync including attachments, logged against the relevant records.
Calendar & Follow-Ups
An agency calendar for appointments and deadlines, where follow-ups create themselves: log an activity on a lead or renewal with a follow-up date and the event appears automatically.
Email Templates
Create reusable email templates for common communications. Maintain consistency and save time on routine correspondence.
OAuth2 Email Integration
Connect Office 365 and Google email accounts securely via OAuth2. No stored passwords — modern, token-based authentication for your team's email.
Email Signature Management
Create and manage professional email signatures with a built-in HTML editor. Consistent branding across every outgoing message from your team.
REST API & Webhooks
A documented REST API for clients, policies, leads, agents, carriers, documents and commissions, with scoped keys and rate limiting — plus webhooks that fire on 18 record events. Growth Agency and up.
Reporting & Oversight
Make informed decisions with complete visibility.
Dashboards
Real-time dashboards showing key metrics at a glance. Production summaries, activity trends, and performance indicators — all in one view.
Renewal Reporting
Track upcoming renewals by status, carrier, agent and window, watch the retention rate move as outcomes are recorded, and export the filtered view whenever you need it.
Audit Trails
Every create, update and delete logged with before and after values, IP address and browser, alongside logins — searchable, with statistics and CSV export.
Import & Export
Import leads, clients, carriers, organizations, agents and policies from CSV using ready-made templates, and export any module the same way. Your data stays portable.
Custom Reports
Build your own reports with selectable fields per module and flexible filtering, then export to CSV, PDF, Excel or HTML.
Activity & Communication Logs
Complete history of calls, emails, meetings, notes, and outreach activity logged against every record. Full visibility into every interaction across your agency.
Security & Compliance
Protect sensitive data with enterprise-grade security.
Role & Row-Level Access
Seven roles and 187 granular permissions, enforced on the server rather than hidden in the interface. Agents see only their own records, managers only their team’s.
Multi-Factor Authentication
Optional two-factor authentication via email verification codes or authenticator apps like Google Authenticator. Users choose the method that works best for them, with recovery codes for backup access.
Social Security Number Protection
SSNs are encrypted at rest and masked server-side — the full number only ever reaches roles granted the View SSN permission. Everyone else sees the last four digits.
Private Document Storage
Files sit outside any public web path and are served only through authenticated routes that check the record and the permission on every single request.
Login Protection
Automatic lockout after repeated failed attempts, bot protection on the sign-in page, and immediate loss of access for any user you deactivate.
Force Password Change
Require users to set a new password on their first login, so every account starts with a secure, user-chosen credential. Available on dedicated agency deployments.
Email Verification
Built-in email verification system to confirm user identities during account setup. An additional layer of trust before granting platform access.
Help & Support
Extensive built-in documentation and dedicated support to keep your team equipped and productive.
Built-In User Manual
Comprehensive documentation for every module, accessible directly within the platform. Detailed guides, walkthroughs, and reference material so your team always has answers at their fingertips.
Guided Welcome Tour
Every user gets a guided tour on first login that walks through each area of the system, and it can be replayed any time from the account menu. Contextual help sits throughout the interface.
Live Chat & Ticketing
Start a chat from inside the system or from our website and get help immediately, with tickets escalating to the person who builds simpleAMS — not an outsourced desk.
Built Different
simpleAMS isn't another off-the-shelf platform with a fixed set of features you have to work around. It's a purpose-built agency management system shaped around how your agency actually operates — delivering not just what you need, but exactly what you want.